Seth Godin

Global reference in marketing, storytelling and consumer behavior.

Profile

Seth Godin is a bestselling author, entrepreneur, and thought leader who has fundamentally changed how we think about marketing, leadership, and change. Through his daily blog (one of the most popular in the world), 20+ books, and speaking engagements, he has inspired millions to think differently about connecting with people and creating meaningful work. His ideas about permission marketing, tribes, and the connection economy have redefined modern business strategy.

Areas of Impact

• Permission marketing and human connection
• Building tribes and movements
• Creating products with soul
• Leadership and change management

Key Ideas & Works

• Permission Marketing: Getting people to voluntarily pay attention to your message.
• Purple Cow: The importance of being remarkable in a world full of boring products.
• Tribes: Leading and connecting groups of people around shared interests and values.
• The Dip: Knowing when to quit and when to push through obstacles.
• Linchpin: Becoming indispensable by bringing art and humanity to work.

Notable Quotes

"Marketing is no longer about the stuff you make, but about the stories you tell."
"People do not buy goods and services. They buy relations, stories and magic."
"The secret to being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal."