Simon Sinek

Author of "Start With Why" and thought leader on inspirational leadership and organizational purpose.

Profile

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He is the author of multiple bestselling books including "Start With Why," "Leaders Eat Last," and "The Infinite Game." His TED Talk on "How Great Leaders Inspire Action" is one of the most-watched TED Talks of all time, fundamentally changing how leaders and organizations think about inspiration and purpose.

Areas of Impact

• Leadership with purpose
• Building organizational culture
• Human motivation and inspiration
• Team dynamics and trust building

Key Ideas & Frameworks

• The Golden Circle: Start with Why - Purpose drives everything else.
• Leaders Eat Last: Great leaders sacrifice their own comfort for their team's well-being.
• The Infinite Game: Playing to continue playing, not just to win.
• Circle of Safety: Creating environments where people feel safe to be vulnerable and take risks.

Notable Quotes

"People don't buy what you do; they buy why you do it."
"A leader's job is not to be in charge, but to take care of those in their charge."
"Leadership is not about being in charge. Leadership is about taking care of those in your charge."